The US Commercial Service & USDA Foreign Agriculture Service team at the U.S. Embassy in London gave the U.S. exhibitors for the Natural & Organic Products EU Trade Event a tour of the new Embassy. A market brief was presented following the tour with in-depth trade details for the UK market.
Attendees included: Acme Organics, Atlantic Natural Foods, Bake City, Dickinson Brands, GT’s Living, Omega Quant, Organic Trade Association, Outstanding Foods, Real Food Bar, Ribus, Your Super and VerMints
Overview of the U.S. Commercial Service and FAS (The Foreign Agricultural Service of USDA) Trade Brief with a store tour included:
•. How we can help with export promotion, trade issues, barriers, etc.
• The U.S. versus UK Economy
• Trade in Goods and Services (Bilateral Trade etc.
Key issues and topics e.g. Brexit (regulations, import rules), a Covid 19 pandemic impact, and supply chain challenges.
We ended with a tour of Waitrose and a meeting at the Whole Foods Kensington High Street store where the Exhibitors met the Executive Leader of Purchasing and the store team for a tour and review of categories at the store.
As the exclusive Sales Agent for US Exhibitors for the Natural & Organic Products EU Show in London I wanted the new exhibitors to have a great experience and a successful show. Based on my own business experiences working with the US Commercial Service and my International Trade Show experience I thought it would be a benefit and productive to explore a Market Trade Briefing for the exhibitors at the new US Embassy in London. I was able to organize this joint market trade brief by the US Commercial Service & USDA Foreign Agriculture Service for US Exhibitors of the NOPE(Natural & Organic Products EU Show)2022.
Since we hadn’t met in person for almost three years it was an invaluable experience for new brands to doing International business and exhibitors that haven’t traveled in some time.