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Mary Allen – Founder & President

Mary Allen is a seasoned retailer and brand owner specializing in growing businesses at home and abroad, with a focus on natural and organic products. Mary is the North American exhibitor sales agent helping U.S. and Canadian brand owners exhibit at three of the largest European trade shows specializing in natural, organic, vegan, and eco-products.
Contact Mary for the Natural & Organic Products Expo in London (May 11-12, 2025), the Organic Food & Eco Living Iberia Fair in Madrid, Spain (June 4 – 5, 2024), and the Nordic Organic Food Fair and Eco Living Scandinavia Show in Stockholm, Sweden (October 9-10, 2024). New show listing, The Naturally Good Expo in Sydney, Australia(June 3-4, 2024)
In 2024 for the April Natural & Organic Products Expo, she spoke in the Seminar Series at the Natural Food Talks for NOPEX and planned a London Store Visit tour for the North American exhibitors to explore their competitors, pricing, and opportunities.
Mary was also selected to the judging panel for the UK Free From Awards for International Product Recognition held in June 2024.
In April 2022, she arranged a private tour and market briefing at the U.S. Embassy for the 20+ exhibitors she signed with booths at the Natural & Organic Products EU Show in London. Her clients told her the experience was a highlight of their trip, providing valuable connections and insight they’ll use to build their business abroad.
The US Commerce appointed Mary to the Greater Florida District Export Council and she belongs to the Tampa Bay Organization of Women in International Trade. Put those connections to work for your brand, whether to boost sales with your International Business, U.S. retailers, Amazon, or anywhere in the world.

Here’s her story:

After 25 years in retail merchandising and product development, Mary Allen launched an eco-friendly cleaning products company, Savvy Green LLC,  with her friend and yoga teacher, who invented the formulas in her kitchen. The cleaning products were earth-friendly, concentrated, and powdered so they’d have a small carbon footprint. Mary wanted the packaging to be sustainable and won awards for her package design.

Mary set up production, transportation logistics, and fulfillment for her brand. She placed the products in U.S. stores and other creative outlets, including summer camps that needed laundry products appropriate for sensitive skin. She set up an Amazon store to sell directly to consumers. She found distributors for Europe and Asia at the trade shows where she now works as a U.S. representative, introducing brands to the opportunities that launched her product. The natural brand she founded still sells on Amazon, and in retailers around the world under the name Savvy Green.

Based on that experience, Mary found her skills in demand from others who had good ideas and valued her expertise and calm demeanor. She began consulting in 2018 with a large Food & Beverage Exporter in sourcing and brand development. She set up a system to handle international quotes and Amazon reviews for many leading brands in food & beverage products. Mary consulted in product development with Woolworths in Australia. She assisted in developing export plans for CPG brands interested in exporting and worked with brands as they explored and exhibited internationally.

Mary’s product development experience came as a buyer, merchandise manager, and Divisional Vice President for Bealls Department Store, one of the largest privately-held retail companies in the U.S. She got her start in the grocery stores her father owned in Jacksonville, Fla.


The Team

Angela Kim photo

Angela Kim

Brand Marketing & Strategy, Entrepreneur, Founder
The Flavorist Coffee

Angela has Product Marketing and Brand Strategy including 12+ years of international experience. Angela has experience as a founder internationally and most recently her new startup, The Flavorist Coffee. Angela’s entrepreneurial experience is invaluable for Natural Brand Works and new emerging brand owners. She has a passion for brand building that speaks to consumer needs.

Mary Robbins photo

Mary Robbins

Logistics Sales Manager
JF Moran

JF Moran a full service logistics provider offering worldwide logistics and world-class service. Mary’s has an extensive background in the logistics industry and can ship most anything, anywhere. Mary’s operational and logistics background has been invaluable to Natural Brand Works new clients interested in exporting for the first time or to new locations.

Melissa Cozart photo

Melissa Cozart

Sr. Web Developer
Big Sea

Big Sea is a full-service marketing agency that can help entrepreneurs establish their online presence with custom web development and grow their reach through multi-channel marketing. Melissa anchors Big Sea’s web development team, delivering modern aesthetics with user-friendly interfaces that embolden clients to be more hands-on with their websites.

Category Sales Managed
Loyalty Program Members Added in 2 Years
Relationships with Sales Outlets

Awards & Affiliations

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