Mary Allen – Founder & President
Mary Allen is an accomplished professional specializing in retail and brand development, particularly within the natural and organic products sector. With extensive experience in scaling businesses both domestically and internationally, Mary leads Natural Brand Works LLC. Together, they serve as the official sales agents for North American exhibitors participating in international Trade Shows.
Professional Roles and Responsibilities
Mary currently serves as the North American exhibitor sales agent for three major International trade shows specializing in natural, organic, vegan, health, beauty, and eco-products. These events include:
- Nordic Organic & Good Food Fair | Natural Beauty & Health Show, November 19-20, 2025, Malmö.
- Naturally Good Expo, June 3-4, 2026, Sydney
- Natural & Organic Food Expo, September 16-17, 2026, London ExCel
Mary served as a featured speaker in the Seminar Series at both the Natural & Organic Products Expo and the Nordic Organic & Good Food Fair in 2024 and 2025. Her presentation, “10 Trends to Watch,” drew on her expertise and insights gained from attending trade events across the United States and internationally.
Additional Responsibilities and Achievements
- Organized store visit tours for North American exhibitors in London and Stockholm markets
- Collaborated with the US Commercial Service and Foreign Agriculture Service for market briefings
- Selected as a judge for the UK Free From Awards for International Product Recognition in June 2024 and 2025
- Appointed to the Greater Florida District Export Council by the US Commerce Department
- Member of the Organization of Women in International Trade
Mary Allen’s journey in the natural products industry began after 25 years in retail merchandising and product development. She co-founded Savvy Green LLC, an eco-friendly cleaning products company with a focus on sustainable packaging and formulas. Her experience includes:
- Setting up production, transportation logistics, and fulfillment
- Placing products in U.S. stores and creative outlets
- Establishing an Amazon store for direct-to-consumer sales
- Finding distributors for Europe and Asia through trade shows
Consulting and Industry Expertise
Building on her entrepreneurial success, Mary began consulting in 2019, offering her expertise in:
- Working with Diversified UK, Europe, Diversified Australia, and Easyfairs as the North American Sales Agent for International Natural & Organic Food, Health & Beauty Trade Events in London, Malmö, and Sydney
- Sourcing and brand development for a large Food & Beverage Exporter
- Managing international business reviews and projects for leading food & beverage brands
- Product development consultation with Woolworths in Australia
- Developing export plans for CPG brands interested in international markets
Previous Retail Experience
Mary’s extensive background in retail includes:
- Buyer, merchandise manager, and Divisional Vice President for Bealls Department Store
- Early experience in her father’s grocery stores in Jacksonville, Florida
Mary Allen’s diverse experience and expertise make her a valuable asset for brands looking to expand their presence in international markets, improve their Amazon performance, or grow their business in the natural and organic products sector.
Savvy Green: My Founder and Brand Story
After years of experience in corporate buying, merchandising, sourcing, and product development at a large, privately held department store, it was time to start my brand. A good friend had created her own laundry detergent powder at home and named it Savvy Green. After years of building brands for corporations with global sourcing, my entrepreneurial spirit kicked in. We set up an LLC and began developing the Savvy Green brand. The process was daunting, as it involved transitioning from an initial product and brand name to scaling up with the ingredients and packaging. Our mission was to provide inspiration, awareness, and products that promote a healthy home and lifestyle. We had to source and develop ingredients and packaging that hadn’t been used before within our category.
Savvy Green detergent powders are award-winning and sold in the U.S. and internationally. If you’re an entrepreneur ready to take a chance on your own brand, we can help you achieve your goals. At Natural Brand Works, we’re ready to share our knowledge and love connecting with like-minded entrepreneurs.
