Mary Allen – Founder & President
Mary Allen is a seasoned professional in the retail and brand development industry, with a focus on natural and organic products. Her expertise spans across growing businesses domestically and internationally. Natural Brand Works LLC and Mary Allen are the sales agents for North American Exhibitors for the Natural & Organic Product Trade Shows held in London, Madrid, Malmö and Sydney.
Professional Roles and Responsibilities
Mary currently serves as the North American exhibitor sales agent for three major International trade shows specializing in natural, organic, vegan, health, beauty, and eco-products. These events include:
- Natural & Organic Products Expo in London (May 12-13, 2025)
- Nordic Organic & Good Food Fair in Malmö, Sweden (November 12-13, 2025)
- Natural Health & Beauty Show in Malmö, Sweden (November 12-13, 2025)
- Newly added: Naturally Good Expo in Sydney, Australia (May 26-27, 2025)
In 2024, Mary was selected to speak at the Seminar Series during the Natural & Organic Products Expo and the Nordic Organic & Good Food Fair. Her talk, titled “10 Trends to Watch,” was based on her extensive experience attending U.S. and international trade events.
Additional Responsibilities and Achievements
- Organized store visit tours for North American exhibitors in London and Stockholm markets
- Collaborated with the US Commercial Service and Foreign Agriculture Service for market briefings
- Selected as a judge for the UK Free From Awards for International Product Recognition in June 2024 and 2025
- Appointed to the Greater Florida District Export Council by the US Commerce Department
- Member of the Organization of Women in International Trade
Entrepreneurial Journey
Mary Allen’s journey in the natural products industry began after 25 years in retail merchandising and product development. She co-founded Savvy Green LLC, an eco-friendly cleaning products company, with a focus on sustainable packaging and formulas. Her experience includes:
- Setting up production, transportation logistics, and fulfillment
- Placing products in U.S. stores and creative outlets
- Establishing an Amazon store for direct-to-consumer sales
- Finding distributors for Europe and Asia through trade shows
Consulting and Industry Expertise
Building on her entrepreneurial success, Mary began consulting in 2018, offering her expertise in:
- Working with Diversified UK, Europe as the North American Sales Agent for three International Natural & Organic Trade Events in London, Malmö, Madrid and Sydney
- Sourcing and brand development for a large Food & Beverage Exporter
- Managing international quotes and Amazon reviews for leading food & beverage brands
- Product development consultation with Woolworths in Australia
- Developing export plans for CPG brands interested in international markets
Previous Retail Experience
Mary’s extensive background in retail includes:
- Buyer, merchandise manager, and Divisional Vice President for Bealls Department Store
- Early experience in her father’s grocery stores in Jacksonville, Florida
Mary Allen’s diverse experience and expertise make her a valuable asset for brands looking to expand their presence in international markets, improve their Amazon performance, or grow their business in the natural and organic products sector.
The Team
Angela Kim
Brand Marketing & Strategy, Entrepreneur, Founder
The Flavorist Coffee
Angela has Product Marketing and Brand Strategy including 12+ years of international experience. Angela has experience as a founder internationally and most recently her new startup, The Flavorist Coffee. Angela’s entrepreneurial experience is invaluable for Natural Brand Works and new emerging brand owners. She has a passion for brand building that speaks to consumer needs.
Mary Robbins
Logistics Sales Manager
JF Moran
JF Moran a full service logistics provider offering worldwide logistics and world-class service. Mary’s has an extensive background in the logistics industry and can ship most anything, anywhere. Mary’s operational and logistics background has been invaluable to Natural Brand Works new clients interested in exporting for the first time or to new locations.
Melissa Cozart
Sr. Web Developer
Big Sea
Big Sea is a full-service marketing agency that can help entrepreneurs establish their online presence with custom web development and grow their reach through multi-channel marketing. Melissa anchors Big Sea’s web development team, delivering modern aesthetics with user-friendly interfaces that embolden clients to be more hands-on with their websites.
