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Mary Allen – President & Founder

Mary Allen is a seasoned retailer and brand owner specializing in growing U.S. businesses at home and abroad, with a focus on natural and organic products. New in 2022, Mary is helping U.S. and Canadian brand owners exhibit at three of the largest European trade shows specializing in natural, organic, vegan, and eco-products. In April 2022, she arranged a private tour and market briefing at the U.S. Embassy for the 20+ exhibitors she signed with booths at the Natural & Organic Products EU Show in London. Her clients told her the experience was a highlight of their trip, providing valuable connections and insight they’ll use to build their business abroad.
Contact Mary for the Nordic Organic and Eco Life Fair in Malmö, Sweden (November 16-17, 2022), the Natural & Organic Products EU Show in London (April 16-17, 2023), and the Organic Food & Eco Living Iberia Fair in Madrid, Spain (June 2023).
 
The US Commerce appointed Mary to the Central-N. Florida District Export Council belongs to the Tampa Bay Organization of Women in International Trade and is a member of the advisory team for Startup CPG. Put those connections to work for your brand, whether to boost sales with U.S. retailers, Amazon, or anywhere in the world.

Here’s her story:

After 25 years in retail merchandising and product development, Mary Allen launched an eco-friendly cleaning products company, Savvy Green LLC,  with her friend and yoga teacher, who invented the formulas in her kitchen. The cleaning products were earth-friendly, concentrated, and powdered so they’d have a small carbon footprint. Mary wanted the packaging to be sustainable and won awards for her package design.

Mary set up production, transportation logistics, and fulfillment for her brand. She placed the products in U.S. stores and other creative outlets, including summer camps that needed laundry products appropriate for sensitive skin. She set up an Amazon store to sell directly to consumers. And she found distributors for Europe and Asia at the trade shows where she now works as the U.S. representative, introducing brands to the opportunities that launched her product. The natural brand she founded still sells on Amazon, and in retailers around the world under the name Savvy Green.

Based on that experience, Mary found her skills in demand from others who had good ideas and valued her expertise and calm demeanor. She began consulting in 2018 with a large Food & Beverage Exporter in sourcing and brand development. She set up a system to handle international quotes and Amazon reviews for many leading brands in food & beverage products. Mary consulted in product development with Woolworths in Australia. She created Amazon A+ pages for clients and advised them on product descriptions, advertising keywords, pricing, and more.

Mary’s product development experience came as a buyer, merchandise manager, and as a Divisional Vice President for Bealls Department Store, one of the largest privately-held retail companies in the U.S. She got her start with the May Company and, before that, in the grocery stores her father owned in Jacksonville, Fla.

 

The Team

Angela Kim photo

Angela Kim

Brand Marketing & Strategy, Entrepreneur, Founder
The Flavorist Coffee

Angela has Product Marketing and Brand Strategy including 12+ years of international experience. Angela has experience as a founder internationally and most recently her new startup, The Flavorist Coffee. Angela’s entrepreneurial experience is invaluable for Natural Brand Works and new emerging brand owners. She has a passion for brand building that speaks to consumer needs.

Mary Robbins photo

Mary Robbins

Logistics Sales Manager
JF Moran

JF Moran a full service logistics provider offering worldwide logistics and world-class service. Mary’s has an extensive background in the logistics industry and can ship most anything, anywhere. Mary’s operational and logistics background has been invaluable to Natural Brand Works new clients interested in exporting for the first time or to new locations.

Melissa Cozart photo

Melissa Cozart

Sr. Web Developer
Big Sea

Big Sea is a full-service marketing agency that can help entrepreneurs establish their online presence with custom web development and grow their reach through multi-channel marketing. Melissa anchors Big Sea’s web development team, delivering modern aesthetics with user-friendly interfaces that embolden clients to be more hands-on with their websites.

$100M
Category Sales Managed
5.8M
Loyalty Program Members Added in 2 Years
100+
Relationships with Sales Outlets

Awards & Affiliations