10 Natural & Organic Product Trends to Watch in 2025

My Trend Favorites for 2025!

I had the privilege of presenting my insights on the 10 Natural & Organic Product Trends to Watch in 2025 at the Nordic Organic & Good Food Fair, which took place alongside the Natural Beauty & Health Show in Stockholm, Sweden, on October 9th, 2024.

As a natural product brand and trend expert, I’ve gained first-hand knowledge of the latest innovations through recent travels to stores and trade events. Key shows driving top trends include Natural & Organic Products Shows in London, Madrid, and Sweden, Natural Products Expo West, SOHO Natural Health Show, and the Americas Food & Beverage Show.

Top Trends in Natural Products

1. Body/Mind/Spirit Focus: Holistic wellness approaches gaining traction
2. Mushroom Mania: Increasing popularity of functional fungi
3. Regenerative Organic: Sustainable farming practices on the rise
4. Protein Power: Continued emphasis on protein-rich products
5. Eating Your Greens: Consumption of land and sea greens growing
6. Non-Alcoholic Beverages: Expanding market for alcohol-free options
7. Non-Dairy Alternatives: Plant-based milk and dairy substitutes thriving
8. Magnesium Boost: Growing interest in magnesium-rich products
9. Low/Zero Sugar: Increasing demand for sugar-reduced options
10. Super Foods: Chocolate, coffee, tea
11. Honorable Mentions: Additional noteworthy trends observed

These trends are influencing consumer purchases and shaping the future of wellness in the CPG (Consumer Packaged Goods) industry.

In the presentation linked below, I explore my top ten trends. Understanding these trends helps brands align with consumer values and positions them strategically in a more competitive market. Check out my insights that are not just influencing purchases but are also defining the future of wellness in the CPG industry.

In conclusion, as the (CPG) sector embraces natural and organic products, staying ahead of industry trends becomes essential for brands that resonate with health-conscious consumers. Additionally, the landscape is rapidly evolving, driven by sustainability, innovation, and a growing demand for transparency.

Click the link below to view the presentation:

10 Trends to Watch in 2025_October 2024

A few brands to watch for 2025:

Throughout this research and as I have noted in the presentation, I found these favorite brands you might keep your eye on.

• Mushroom Power: KÄÄPÄ Mushrooms, Fungi Perfecti LLC/Host Defense, Four Sigmatic, Rå Hygge, and Om Mushrooms.
• Focus on Protein: Youtheory, Plant Fusion, Kos, Orgain, and Protein 2o Inc.
• Eat Your Greens: Ancient Nutrition, 12 Tides, Atlantic Sea Farms, 8 Greens,  Huel.
• Non-dairy including new oat milk sheets and powders as well as non-dairy milk such as pecan, pistachio, and hazelnut: Oatly, Milkadamia, Mooala, Arla Jörd, and Joi.