Natural & Organic Product Trends to Watch in 2025 and 2026
I presented my insights on the Natural & Organic Product Trends to Watch in 2025 and 2026 at the Natural & Organic Products Expo, in London on May 13, 2025.
As a natural product brand and trend expert, I’ve gained first-hand knowledge of the latest innovations through recent North American and International travels to stores and trade events. Key shows driving top trends include the Natural & Organic Products Shows in Madrid and Sweden, Natural Products Expo West in Anaheim, the SOHO Natural Health Show, and the Americas Food & Beverage Show.
Top Updated Trends to Watch in Natural Products for 2025 and into 2026:
- Functional Beverages with Targeted Benefits: If any doubt, Poppi just sold their brand to PepsiCo for $1.95B
- Adaptogens: Ancient Roots to Modern Shelves, Ashwaganda and Shilajit emerging
- Protein Protein Protein: Even the fashion industry is shifting to the age of protein power
- Regenerative Organic Certification: More brands and farms are getting this certification for added transparency
- Mushrooms are Everywhere: On every aisle and category
- Super Foods: Fruits, greens, nut powders
- GLP-1 Friendly & Support Products: The emergence of Ozempic-like drugs has created a need for complementary nutritional support.
- Brain Power: Products which offer memory, calm, focus, and overall cognitive support.
- Magnesium: From supplements to skincare
- Sauce Explosion: Global flavors with added innovation in all levels of ‘HOT’.
- Honorable Mentions: Additional noteworthy trends observed, Tinned Fish are a Thing, Nifty Packaging Formats, Liquid Supplements
These trends to watch influence consumer purchases and shape the future of wellness in the CPG (Consumer Packaged Goods) industry.
In the presentation linked below, I explore my updated ten trends for 2025 and 2026. Understanding these trends helps brands align with consumer values and position themselves strategically in a more competitive market. Discover my insights, which are not only influencing purchasing decisions but are also actively shaping the future of wellness within the CPG industry.
In conclusion, as the CPG sector increasingly embraces natural and organic products, it becomes more important than ever for brands to stay ahead of emerging industry trends if they want to connect with health-conscious consumers. Furthermore, the landscape is rapidly evolving, propelled by factors such as sustainability, ongoing innovation, and an escalating demand for transparency. As a result, brands that adapt to these changes are better positioned to thrive in this dynamic market.
Click the link below to view the trends to watch presentation:
Trends to Watch in 2025 & 2026
A few brands to watch:
Wild Wonder, BrainJuice, Odyssey Elixir, Huel, Truvani, Melting Forest, Bloom Nutrition, Aduna, Codeage, YouTheory, Plant Fusion, Organic India, Fly by Jing, FishWife, Graza, Wilde, BioPhix, Moss and so many more
Mary Allen and Natural Brand Works are the North American Exhibitor Sales Agents for the Natural & Organic Product Trade Shows in London, Malmö, and Sydney.
🌎 Nordic Organic & Good Food Fair | Natural Beauty & Health Show, November 19-20, 2025, Malmö.
🌎Naturally Good Expo, June 3-4, 2026, Sydney
🌎Natural Health & Beauty Show, June 22-23, 2026, London Business Design Center.
🌎Natural & Organic Food Expo, September 16-17, 2026, London ExCel
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