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International Packaging Shows for North American Brands.

For North American packaging brands seeking to expand their international presence, exhibiting at Europe’s premier packaging events—Packaging Innovations & Empack in Birmingham, Paris Packaging Week, and Packaging Première & PCD Milan—offers an unparalleled opportunity to connect with key industry leaders, showcase innovations, and unlock new business opportunities.

Mary Allen and Natural Brand Works are the North American exhibitor sales agent for Easyfairs’ major International packaging trade shows. These events include:

  • Paris Packaging Week, February 5-6, 2026, Paris Expo Porte de Versailles
  • Packaging Innovations & EMPAC, February 11-12, 2026, NEC Birmingham, UK
  • Packaging Premiere, PCD, May 19-21, 2026, Milan, Italy

Why Exhibit in Europe & the United Kingdom?

By participating in these leading international packaging shows, North American brands can:

  • Showcase their latest innovations and products to a global audience of buyers, distributors, and influencers.
  • Network with industry leaders and decision makers from across the supply chain.
  • Gain insights into emerging trends in sustainability, smart packaging, and design.
  • Build strategic partnerships that support international growth and market expansion.

Exhibiting in Birmingham, London, Paris, and Milan is more than just a business opportunity—it’s a chance to elevate your brand globally.

London Packaging Week

Luxury – Beauty – Drinks – FMCG

London Packaging Week, held at ExCeL London on October 15-16, 2025, attracts packaging designers, developers, and buyers from around the globe.

Exhibiting at London Packaging Week offers unparalleled opportunities to showcase your innovative packaging solutions, materials, and brand to a global audience of industry leaders.

As the UK’s premier packaging event, London Packaging Week attracts a diverse audience of 5,000+ industry professionals, decision-makers, and influencers from the luxury, beauty, premium drinks, and FMCG markets.

This provides a unique platform for networking, collaboration, and exposure, ensuring your products and brand are at the forefront of these dynamic and competitive sectors.

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Paris Packaging Week

Paris Packaging Week, held at Paris Expo Porte de Versailles, is one of the world’s largest and most influential packaging exhibitions, attracting over 17,000 packaging designers, developers, and buyers from around the globe. With over 880 suppliers expected in 2025, the event features dedicated zones for luxury, beauty, beverages, and sustainability, alongside immersive experiences that highlight the latest in smart and eco-friendly packaging. Exhibiting here allows North American brands to tap into the European market, showcase their innovations to an international audience, and engage in pre-arranged B2B matchmaking to foster lasting partnerships.

Discover Paris

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Packaging Innovations and EMPACK, NEC Birmingham, UK, February 11 – 12, 2026

The UK’s flagship packaging event, Packaging Innovations & Empack at the NEC Birmingham, brings together over 7,000 packaging professionals, 400+ leading suppliers, and a diverse audience from sectors including food, beverage, beauty, pharmaceuticals, and FMCG. This show is renowned for its comprehensive coverage of the entire packaging journey—from concept and design to production and logistics—making it the ideal platform to present sustainable solutions and cutting-edge technologies to a global audience. For North American brands, this event provides a vibrant environment for networking, discovering trends, and connecting with decision-makers shaping the future of packaging.

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Packaging Premiere & PCD, Milan, Italy, May 19 – 21, 2026

For brands specializing in luxury and beauty packaging, Packaging Première & PCD Milan is the must-attend event in Europe. This co-located exhibition welcomes over 8,000 high-profile professionals and more than 325 exhibitors from around the world, offering a curated selection of the finest packaging solutions for luxury goods, cosmetics, perfumery, and fine foods. The event is celebrated for its focus on design, sustainability, and technological innovation, providing a unique opportunity for North American brands to meet top-tier manufacturers, designers, and brand owners, and to position themselves as leaders in the luxury and natural product packaging sectors.

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