10 Key Trends to Watch in 2026
I presented my insights on the Natural & Organic ’10 Key Trends of Tomorrow’ to Watch in 2026 at the Nordic Organic & Good Food Fair and the Nordic Natural Beauty & Health Show, November 19, 2025, in Malmö, Sweden. I was honored to be part of the extensive seminar program for the two-day show.
These trends span categories such as food, beverages, personal care, and supplements. It’s always so much fun to find a new brand, speak to the founders and understand the latest innovations. What are the emerging consumer preferences, technological innovations, and sustainability initiatives that are driving change?
As the North American Exhibitor sales agent for the International shows and a natural product brand and trend expert, I’ve gained first-hand knowledge of the latest innovations through recent travels to stores and trade events in North America and internationally. Key shows driving top trends include the Natural & Organic Products Show in London, Natural Products Expo West in Anaheim, the Fancy Food Show in New York City, and the Canadian Health Food Association’s Expo.
The future of Natural & Organic Products for 2026 will have the key themes of:
- Transparency and Clean Labels
- Cognitive & Gut Health come together
- Emerging Packaging & Product Innovations
My Insights of the 10 Key Trends to Watch for 2026:
- Functional Beverages with Targeted Benefits
- Powered by Protein
- Eat Your Fiber
- Adaptogens, Ancient Roots to Modern Shelves
- Regenerative Organic
- Mushrooms Are Still Everywhere
- Nutrient-Rich Superfoods
- GLP-1 Support Products
- Fermented Dairy and Non-Dairy
- Magnesium Continues to be a Force
Review my presentation for more details and some of the key and new brands shaping the trends: 2026 Trends
